Meet Up with your team to discuss the project and establish requirements and goals before beginning the design process. I conduct research to gain insight into my client’s audience, competition, and challenges in the market. This establishes my approach into the work and paths towards solutions.

I establish the tone of your brand and how your brand is communicated to the world. It lays the foundation for the rest of the design process and acts as a lens to view the work. Brand positioning generally includes brand values, purpose and goals.

Mapping out hierarchies within the brand will inform the design process. Typical hierarchies would include sub-brands, individual products, or physical locations. With these relationships established, design systems can be created to organize them and create clarity across your brand.

I will develop the core visual components of your brand including logo, color, type system & graphic system through to custom typeface, illustration and photography.

I will craft specific messaging or develop tone of voice guides that fits your brand and expresses your personality.

Along with group of full stack collaborators I work with, I design and build digital solutions at every scale. From rapid prototyping to ecommerce to internal brand tools, I can help you build whatever is next.

This is a reference document for how the brand should look and behave. The guidelines will outline the brand purpose, values, tone of voice and visual identity. For visual elements, the guidelines will show best practice applications as well as specific do’s and don’ts.

I want my clients to own their brand and have the tools they need to manage it. I can create a variety of toolkits and templates that enable my clients to create new designs as needed.